Ask Stubb

Amazon Alexa Skill

In 2017, Austin, Texas–based agency Proof Advertising launched a new skill that was nearly 50 years in the making. Created for sauce brand Stubb’s Bar-B-Q, the skill acts as a hands-free manual full of barbecue knowledge from C.B. “Stubb” Stubblefield. Proof dug way back in the audio archives to find real Stubb wisdom spoken by the late barbecue master. Just by saying, “Alexa, ask Stubb,” users can listen to favorite tunes, hear barbecue tips and get recipes from the man himself.

  • The skill includes ten tips, more than 20 recipes and a few of Stubb’s favorite songs.
  • Users can order Stubb’s Bar-B-Q sauce directly from the skill.
  • After the first week of launch, Ask Stubb was featured as a popular skill on the Alexa Skills Store.

Communication Arts

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Tasks & Responsibilities

  • Development (Node JS)
  • Project Design